Brands, desire and the circular economy
This blog was origially posted by Dragon Rouge We’ve been building and supporting a linear economy for as long as most of us can remember, and brands have played a crucial role in making it work – they fuel the make-stuff, sell-stuff, throw-stuff-away model. And people, or consumers as they’re generally known, are fully bought in to this model of consumption. In the world of branding and design, the more we work with the linear model, the more we see that it can’t continue to
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