FIONA BENNIE
WORK
Examples of work:
> working alongside personal care brand, Burt's Bees, on a circular innovation deep-dive to create a pipeline of future innovations for their front-end R&D activities;
> working with a global Whiskey brand to develop their long-term vision and sustainability strategy;
> supporting the global category team, developing The Coca-Cola Company's water category vision and long-term sustainable innovation roadmap;
> working with the global sustainability team, creating an in-depth collation of global foresight and long-term implications for The Kellogg Company;
> working with the marketing team, helping M&S to assimilate Plan A (their sustainability strategy) into the master brand through a new set of values, a benefit-led comms strategy and business model innovation.
The following examples span some of my work at both Dragon Rouge and Forum for the Future. The Brand Futures work developed concepts for Morrisons, EasyJet, Argos, Rio Tinto and Bupa – as well as Primark. Follow the 'learn more' links below to find out more.
FAMILY OF THE FUTURE
Whilst at Dragon Rouge, I co-led the development of Family of the Future - exploring how families of 2030 might be enjoying and interacting with well
known brands.
BRAND FUTURES: PRIMARK
Whilst at Dragon Rouge, I led the development of Brand Futures 2030. This concept explores how Primark could shift to a subsciption based business model – focussing on the turnover of high-quality, reusable garments instead of low-quality,
disposable garments.
BRAND FUTURES: MORRISONS
Whilst at Dragon Rouge, I led the development of Brand Futures 2030. This concept reimagines a decentralised Morrisons, working in partnership with high street stores and local producers - a modern business model for people who have moved on from out-of-town, superstore shopping.
BRAND FUTURES: BUPA
Whilst at Dragon Rouge, I led the development of Brand Futures 2030. By 2030 Bupa have become the global leaders in preventative healthcare. Their OpenHealth platform helps users manage their lifestyle, self-diagnose minor illnesses and access the most efficient route to healthcare assistance.
FASHION FUTURES 2025
Whilst at Forum for the Future, I co-authored Fashion Futures 2025 - working with Levi Strauss and Co. to develop four global scenarios for a sustainable
fashion industry. Alongside the sceanarios we created four animations, a series of workshop materials for businesses and education materials for universities.