FORESIGHT INNOVATION SUSTAINABILITY
I help organisations and brands create future-proof strategies, innovation roadmaps and business models. I develop and use future scenarios, foresight, insight and sustainability principles to build solutions that help organisations and brands thrive in the long-term. Because knowing where you are going in the future, gives you much more confidence to plan and innovate today.
WORK
FAMILY OF THE FUTURE
Whilst at Dragon Rouge, I co-led the development of Family of the Future - exploring how families of 2030 might be enjoying and interacting with well
known brands.
BRAND FUTURES: PRIMARK
Whilst at Dragon Rouge, I led the development of Brand Futures 2030. This concept explores how Primark could shift to a subsciption based business model – focussing on the turnover of high-quality, reusable garments instead of low-quality, disposable garments.
